Today, technology plays a vital role in most industries. From printing 3D parts for toys to assembling an air craft; technology makes those tasks simpler, faster and much cheaper. In the real estate industry, technology helps agents with the three core aspects of their business – generating leads, marketing properties, and scaling our business. By leveraging various technologies, we are able to give our clients the best possible service and experience.
In real estate, the most important aspect for any good real estate agent is lead generation. Agents have to be perpetually generating leads so that they can maintain a healthy pipeline of deals. Technology helps generate leads through algorithms that target specific demographics in a given area. It also automates follow ups that are a necessity when working with leads. Another advantage is using a CRM (Client Relationship Management). This software helps an agent keep track of contacts, deals and everything in between. A good CRM also facilitates tasks such as follow up with clients, automated workflows and scheduling.
The days of taking out newspaper ads to advertise listings are long gone. Sure some still rely heavy on print materials but the future is now and it is different. For those agents who are not intimidated by technology, there are a lot of good options to get maximum exposure for their listings without breaking the bank. There services that will build a custom property website and help aggregate it to many other sites to get maximum visibility. You can not get that type of visibility by advertising in newspapers or magazines.
No matter what business you are in, scaling requires you to harness technology in many ways. This is no different in real estate. Previously, a realty would need to go out and hire more “back end” people to handle expansion of business. In todays world, we can hire virtual employees that can perform all of the same tasks as regular employees. They can schedule appointments, manage social media and set up marketing campaigns among many other things. They do all of this without depleting the precious resources of the brick and mortar office such as desk space, computer, etc., and cost a fraction of the price of their “in house” counterparts.
The world is constantly changing and technology is at the forefront of that change. In today’s business world, those who embrace technology are more efficient, more productive and have more time to spend with family.